New Balance's Grey Day Collection Is Now Available In Singapore

New Balance's Grey Day Collection Is Now Available In Singapore

By Sherryl Cheong on 19 May 2023

We all know that fashion is cyclical and right now, grey is the new black, thanks to the highly anticipated return of New Balance's Grey Day. This year's campaign collection debuts the Moon Daze Pack, which includes never-before-seen iterations of four fan favourites: the 550, 580, 9060, and Fresh Foam x More Trail v3.


New Balance 550Photo from New Balance

For the uninitiated, grey is the colour that helped to put the Boston-based footwear label on the map in the sneaker world. In the 80s, bright neon colourways were all the rage, especially for running sneakers. New Balance went against the grain with subtler designs and shades that didn't lose their allure after getting dirty. And so, Grey Day is a celebration of innovation and as Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, put it, "a moment for the brand to declare [their] unwavering position at the intersection of performance and style".

New BalancePhoto from New Balance

Apart from fresh kicks, the drop also introduces a range of cosy and comfortable apparel — perfect for lounging at home as well as trips to and fro the gym. Think oversized tees, pullovers, sweatpants, and shorts that work as foundational staples upon which to build your outfits.

If you plan to cop your favourite picks, you'd better hurry because the products are selling fast. Head down to the stores or get them online at New Balance, JD Sports, or Foot Locker as soon as you can to avoid disappointment!

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