Seoul's Trendiest: 6 Must-Visit Shops in Hannam-dong!
Head to Hannamdong, Seoul's trendiest shopping district! This guide unveils 6 must-visit shops, from Ept's unique skate-inspired minimalism to Emis' celeb-loved "it-girl" aesthetic. Conquer Korean fashion all at once!
This post explores the styles and target audience of each store, helping you find your perfect Seoul shopping spree.
Photo from EPT Official
Ept
A Korean footwear and lifestyle brand built on the essence of skateboarding. Their designs, crafted in Seoul, seamlessly blend skateboarding culture with minimalist aesthetics, offering a range of footwear and potentially apparel that caters to both skateboarders and fashion-conscious individuals.
Style: Seamless blend of skateboarding culture with minimalist aesthetics
Target Audience: Offering a range of footwear and potentially apparel that caters to both skateboarders and fashion-conscious individuals.
Mardi Mercredi
Photo from Mardi Mercredi Official
Style: Known for its vibrant signature floral graphics and effortlessly cool style, merging French flair with Seoul's spirit and have gained popularity among celebrities and fashion enthusiasts.
Target Audience: Fashion-forward individuals who appreciate playful yet polished clothing.
Depound
Style: Offers relaxed and everyday essentials with a focus on high-quality materials and timeless designs. Think comfortable basics with a touch of Korean flair.
Target Audience: Individuals who appreciate laid-back yet stylish clothing for everyday wear.
Emis
Photo from Emis Official
Offers stylish pieces at a mid-range price, making their "it-girl" aesthetic accessible and popular with fashion bloggers and celebrities
Style: A mix of streetwear and everyday wear with a focus on current trends and statement pieces. You'll find bold colors, graphic prints, and on-trend silhouettes.
Target Audience: Young adults and fashion-conscious individuals who enjoy keeping up with the latest Korean fashion trends.
Marithe
Photo from Marithe Official
Style: Known for its pioneering work in casual wear, particularly denim. They were among the first to introduce stonewashing, bleaching, and other techniques to create unique denim styles.
Target Audience: Fashion-conscious individuals who appreciate high-quality, innovative denim and casual wear.
Ader
Ader Error blends oversized streetwear with playful graphics and bold colors, targeting fashion-forward individuals and streetwear fans who appreciate a touch of imperfection and cultural connection.
Style: oversized streetwear with playful graphics and bold colors
Target Audience: Fashion-forward individuals and streetwear fans who appreciate a touch of imperfection and cultural connection.
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